Who would you rather be?
Gary: “Honey, I think we should cancel our vacation...my booth showed up to the show on the last day and I only booked one small sale. Also, I need you to pick me up from the airport at 2 AM, I think we should cut back on Uber for now”.
Barry: “Hey babe, the show went great! I’m going to stay an extra night to grab dinner with a new client, these guys bought everything we had left AND pre-ordered the next container! Let’s celebrate this weekend, I’m thinking Ruth’s Friday night?”
It’s hard to underestimate the importance of getting your stuff in front of thousands of industry eyeballs. Imagine all the orders popping up on your email the week after the show, your phone ringing off the hook. With all of this potential balancing on just a few days of activity, how much would it suck if your booth never showed up? Keep reading to learn how to avoid being Gary so you can focus on being Barry.